PGSM – Website Redesign

Project Overview:

PGSM is a roofing and property services company based in Perth, Australia. The client had an existing basic website that needed a full redesign to align better with market expectations. I was responsible for handling the website’s design and content structure, along with supporting their broader branding and marketing efforts.

Design Process:

I started by analysing their earlier website, understanding the content gaps, and researching other industry websites—especially in the Australian market. Based on this, I created a new design system to maintain visual consistency, built wireframes to structure the user flow, and crafted content suited to Australian English standards. After client feedback, the final UI design was prepared and implemented.

What Was Designed:

The redesigned website included key pages such as homepage, about, contact, service overview, sub-service pages, product listings, and a team introduction page. Additionally, I supported the client with related design needs like social media creatives, branding collaterals, and company profiles.

Key Highlights:

• Complete redesign based on real estate and roofing industry standards.

• Designed a custom design system for consistent layout and style.

• Created user flow wireframes and final prototypes for review and approval.

• Delivered clear, structured content following Australian English practices.

• Provided ongoing support for branding and digital marketing design needs.

The project was completed on time with positive feedback from the client. It strengthened their online presence with a more professional look and helped establish a consistent communication style across their marketing materials.