SureInsure – Website Redesign

Project Overview:

SureInsure is an insurance brokerage based in Australia offering services to both individuals and businesses. The client had an existing website that lacked structure and visual quality. I was responsible for redesigning the site from scratch—starting with research, planning, and wireframes in Figma, and moving to full design and development on WordPress. The goal was to present their offerings clearly, in a design that felt clean and easy to use, especially for two distinct user groups.

Design Process:

I started by auditing their old website and reviewing other insurance platforms to understand common patterns and gaps. After gathering input from the client, I created wireframes and built a layout around their core business needs—keeping user paths clear for both personal and business insurance seekers. I also created a consistent visual structure, choosing fonts, colours, and imagery based on the existing logo and industry tone. The result is a minimal yet functional site that supports user flow without distractions.

What Was Designed:

The project included over 30 pages—from homepage and service overviews to blog pages, contact forms, and individual service sections. Each page followed a clear layout system with smooth visual hierarchy, simple animations, and mobile responsiveness. I also created reusable design blocks and icon styles for future content updates.

Key Highlights:

• Wireframed in Figma, designed and built in WordPress.

• Designed 30+ pages including service groups, blog, and forms.

• Created consistent layout and structure for two audience types.

• Developed secondary colour palette, typography, and UI elements.

• Focused on content flow, spacing, and overall simplicity.

This project was a balance of visual clarity and content structure. It helped me strengthen my process of turning abstract client input into a functional, well-organized website that speaks to different user groups without feeling complex.